Apraxys Group Limited · B2B Connectivity Intelligence

ORBICUM

Pre-Purchase Connectivity Intelligence
Know Before You Connect.
ORBICUM solves a transaction problem in digital connectivity: determining whether a specific connectivity product is an appropriate purchase for a specific device and journey before payment occurs.

As eSIM distribution expands across devices, destinations, networks and providers, the purchase decision is becoming more complex. ORBICUM connects the relevant information at the point where it matters commercially — before the transaction.

The Problem

Connectivity is easier to buy. Choosing correctly is still difficult.

Before purchasing an eSIM or other digital connectivity product, a customer must determine whether that specific product is appropriate for the device they actually own, the relevant device variant and the journey they are making.

Before purchasing:
  • Does my device support the required technology?
  • Does my specific device variant introduce restrictions?
  • Is this product appropriate for my destination?
  • Does the available product and network information support this purchase?
When the wrong purchase is made:
  • Refund and replacement requests
  • Customer support workload
  • Troubleshooting and manual investigation
  • Customer dissatisfaction
  • Lost trust and repeat business

ORBICUM moves that decision work upstream — before payment.

Commercial Consequences

A poor connectivity decision creates costs after the sale.

When suitability is discovered only after purchase, a preventable decision problem becomes a commercial and operational problem.

01

Revenue Leakage

Refunds, replacement products, transaction costs and lost repeat purchases.

02

Operational Cost

Support interactions, compatibility questions, troubleshooting and manual investigation.

03

Trust Cost

Poor purchase experiences can reduce customer confidence and damage the seller relationship.

ORBICUM is designed to resolve more of the purchase uncertainty before it becomes a refund, support case or customer dispute.
The Market Gap

The market has connectivity products. The decision layer is fragmented.

Connectivity businesses already provide product catalogues, coverage information, technical documentation and customer support.

What remains fragmented is the pre-purchase decision itself: connecting the customer's actual device and device variant with the destination, selected product and available network evidence.

The commercial question:

Is this specific connectivity product an appropriate purchase for this specific device and journey based on the evidence available?

ORBICUM turns that fragmented decision into a structured assessment.

The ORBICUM Proposition

Resolve purchase uncertainty before the transaction.

ORBICUM evaluates the specific purchase context using the evidence available before a connectivity product is sold.

Device

Manufacturer, model and relevant device evidence.

Device Variant

Market, origin and known variant-specific considerations.

Destination

The destination against which the connectivity purchase is assessed.

Connectivity Product

The exact eSIM or connectivity product being considered.

Network Evidence

Available product, network mapping and supporting information.

Assessment

A structured pre-purchase decision supported by the available evidence.

DEVICE × DEVICE VARIANT × DESTINATION × CONNECTIVITY PRODUCT × NETWORK EVIDENCE



PRE-PURCHASE CONNECTIVITY ASSESSMENT
Working Prototype A

From concept to working commercial workflow.

ORBICUM Prototype A demonstrates the seller-to-customer workflow from pre-purchase assessment through customer acknowledgement and retained compatibility record.

Assess → Decide → Share → Confirm → Retain
Prototype A

A working pre-purchase assessment workflow.

Prototype A demonstrates how ORBICUM moves from seller assessment to an evidence-backed customer record before purchase.

01 · Seller Assessment

Evaluate the purchase scenario before payment.

The seller creates an assessment for the specific transaction rather than relying on a generic compatibility statement.

The assessment brings together:

  • customer device and relevant device evidence;
  • device variant considerations;
  • destination;
  • selected connectivity product;
  • available network information.
ORBICUM Seller Assessment
ORBICUM Seller Assessment — the specific purchase context assessed before payment.
02 · Evidence-Based Decision

Turn fragmented connectivity information into a decision.

ORBICUM evaluates the available device, destination, product and network evidence and returns a structured assessment.

It does not predict or guarantee carrier performance.

It solves the decision problem that occurs before that stage: whether the available evidence supports proceeding with the proposed purchase.

ORBICUM Assessment Decision
ORBICUM Assessment — a structured pre-purchase decision supported by available evidence.
03 · Customer Compatibility Lounge

Give the customer the same assessed purchase context.

A secure customer handoff allows the traveller to review the assessment on their own device before proceeding.

The customer can review:

  • device;
  • destination;
  • selected connectivity product;
  • network information;
  • assessment outcome.

Customer acknowledgement is then retained with the assessed purchase context, creating a common pre-purchase record for seller and customer.

ORBICUM Customer Compatibility Lounge
Customer Compatibility Lounge — the assessed purchase context shared with the customer.
Transaction Layer

A structured decision before payment.

ORBICUM inserts a defined assessment and acknowledgement process between product selection and transaction.

01

Seller Assessment

The specific purchase scenario is assessed before payment.

02

Evidence-Based Decision

Available device, destination, product and network evidence is converted into a structured assessment.

03

Customer Review

The customer receives the assessed purchase context before proceeding.

04

Acknowledgement

The customer's review of the assessment is recorded.

05

Compatibility Record

The assessed context and acknowledgement are retained as a common record.

ORBICUM turns an informal compatibility conversation into a structured, evidence-backed pre-purchase process.
Business Value

Solve preventable problems before they become post-sale costs.

ORBICUM moves compatibility and purchase-suitability assessment upstream, where the decision can still be changed.

Reduce Preventable Purchase Problems

Identify unsupported or uncertain purchase scenarios before payment.

Reduce Support Burden

Resolve more compatibility questions before activation and post-sale support.

Reduce Refund Exposure

Address avoidable suitability problems before a transaction must be reversed.

Improve Sales Decisions

Give sellers a structured basis for proceeding, checking further or declining a purchase.

Create an Evidence Trail

Retain the assessed context and customer acknowledgement behind the transaction.

Differentiate the Purchase Experience

Add a pre-purchase intelligence layer to a connectivity product that might otherwise be sold on product information alone.

Without pre-purchase intelligence:
Purchase → Problem → Support → Refund

With ORBICUM:
Assessment → Decision → Customer Review → Purchase
Customer Value

A clearer decision before connection.

Travellers should not have to reconstruct device, product and network compatibility from multiple technical sources before buying connectivity.

Is this the right connectivity product for my device and journey?

Make an Informed Purchase

See whether the available evidence supports the selected product for the device and journey.

Reduce Technical Guesswork

Review the relevant purchase context without independently piecing together multiple technical sources.

Know What Was Assessed

See the device, destination, product and evidence behind the assessment before proceeding.

A Digital Connectivity Layer

Digital distribution needs better pre-purchase decision infrastructure.

eSIM removes the need to distribute a physical SIM card, but it does not remove device, variant, destination, product and network complexity.

As connectivity purchasing becomes increasingly digital, those variables still have to be resolved somewhere in the transaction.

ORBICUM is designed to resolve that complexity before the customer buys.
Product Boundary

ORBICUM assesses the purchase. It does not control the network.

ORBICUM does not guarantee:

  • carrier performance;
  • signal availability;
  • network uptime;
  • local network conditions.

Those variables remain outside ORBICUM's control and depend on connectivity providers, network operators and local conditions.

ORBICUM's role is narrower and commercially important: assess whether the available evidence supports the proposed connectivity purchase before payment.
Commercial Opportunity

An intelligence layer between connectivity inventory and the transaction.

ORBICUM is designed as distributor-neutral pre-purchase intelligence that can sit alongside existing connectivity products and sales environments.

eSIM Distributors

Add structured purchase assessment across distributed connectivity products.

Connectivity Businesses

Introduce a decision layer before product sale, activation and support.

Travel Platforms

Integrate connectivity suitability assessment into the traveller purchase journey.

The proposition:

Connectivity providers sell connectivity.

ORBICUM solves the decision that comes before the sale.

ORBICUM · Prototype A

Know Before You Connect.

Experience the working ORBICUM Prototype A.

Prototype A demonstrates the core pre-purchase workflow: assessment, evidence, customer review, acknowledgement and retained compatibility record.

ORBICUM is part of VOX Intelligent Engines, the technology portfolio of Apraxys Group Limited. Developed from AIRIUM’s connectivity transaction environment, it assesses purchase suitability before payment.